What this document covers.
LuxuryHotelCompare ("we", "us" or "our") is committed to protecting your privacy. This policy explains what information we collect when you visit luxuryhotelcompare.com, how we use it and your rights regarding that information.
Information we collect.
We do not require you to create an account or provide personal information to use our site. The information we collect is limited to:
- Anonymised analytics data (pages visited, time on site, device type, approximate location at country level)
- Technical data automatically collected by your browser (IP address, browser type, operating system)
- Any information you voluntarily provide via email correspondence
Cookies and similar tech.
We use cookies and similar technologies to understand how visitors interact with our site. These include:
- Google Analytics (GA4 — tracking ID G-L0XMG3NBQW): Collects anonymised usage data to help us understand traffic patterns and improve our content. Google Analytics uses cookies to identify unique visitors. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Google Tag Manager: Manages the loading of analytics and marketing scripts.
- Essential cookies: Required for basic site functionality.
Third-party services.
We work with the following third-party services:
- Google Analytics: Web analytics service provided by Google LLC. Data is processed in accordance with Google's privacy policy.
- Skimlinks: An affiliate marketing platform that automatically converts qualifying outbound links into affiliate links. Skimlinks may place cookies to track conversions. See Skimlinks Privacy Policy.
- Booking.com (via AWIN): We participate in the Booking.com affiliate programme through the AWIN network. When you click a hotel booking link and make a reservation, we may earn a commission at no additional cost to you. AWIN may place cookies to track referrals.
Affiliate disclosure.
LuxuryHotelCompare participates in affiliate programmes including Booking.com (via the AWIN network), Priority Pass (via AWIN, merchant ID 60243), Airalo, Rimowa, and Skimlinks. When you click an affiliate link on this site and complete a qualifying purchase or booking, we may earn a small commission at no additional cost to you.
All affiliate links on this site are clearly marked with the rel="sponsored" attribute as recommended by Google's Webmaster Guidelines (2025). Our hotel reviews, ratings and editorial recommendations are written independently and are never influenced by commercial relationships. We only recommend properties and products we genuinely believe offer value to discerning travellers.
If you book a hotel after clicking one of our links, the hotel pays us a small finder's fee. You pay exactly the same price either way. That commission keeps the lights on so we can spend our time researching properties instead of chasing ad revenue.
We pick the hotels first, then look for affiliate links second. If a property we love isn't in any affiliate network, we still recommend it. Editorial independence is the entire point.
If you have any questions about our affiliate relationships or editorial standards, please contact us at [email protected].
Data retention.
Analytics data is retained for 14 months in Google Analytics. We do not store personal data beyond what is automatically collected by the services described above.
Your rights.
Depending on your jurisdiction, you may have the right to access, correct, delete or restrict the processing of your personal data. You can control cookies through your browser settings. To exercise any data rights, contact us using the details below.
Contact and changes.
If you have questions about this privacy policy or your data, please contact us at:
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.